ABOUT APX TILE & DISTRIBUTION.
THE TEAM DRIVING APX FORWARD.
The individuals who help turn great products and streamlined processes into lasting partnerships. Whether you're stocking your showroom or sourcing a specific line for a customer, the APX team is here to help your store win the sale.
General Manager
Pedro Ortiz
Pedro Ortiz brings more than 20 years of tile and flooring industry experience to APX. Since relocating to Southwest Florida in 2004, he has developed comprehensive expertise across every facet of the business, including importing, warehouse operations, sales, and customer service. That depth of operational knowledge forms the foundation of APX's approach to serving its dealer network. As General Manager, Pedro oversees daily operations while maintaining the long-standing relationships with flooring retailers that have defined his career. A Cape Coral resident of more than two decades, he remains committed to supporting the continued growth of the region he calls home.
Bailey Morse
Sales Associate
Bailey Morse joined APX with a background in supply chain management and B2B sales, a combination well suited to wholesale distribution. Her understanding of logistics and the sales process allows her to support dealer accounts effectively at every stage, from initial inquiry through delivery. Known for her attention to detail and responsive service, Bailey works with flooring retailers throughout Southwest Florida and is a valued member of the APX sales team.
Alonzo Wilkinson
Sales Associate
Alonzo joined the APX team at the start of 2026, bringing solid sales experience and a fresh perspective after relocating from Las Vegas. He has a natural ability to connect with people and a genuine drive to find the right solution for every client. He's quickly become a go-to resource for customers and is excited to put down roots in Southwest Florida and grow alongside the community.
BUILT ON TRUST.
DRIVEN BY SERVICE.
Quality materials, dependable service, and genuine relationships you can trust.
Quality materials. We buy porcelain, ceramic and mosaic from mills we have seen, and we hold the specs — thickness, water absorption, DCOF, shade variation — on every line we sell, because the store quoting a commercial floor is the one who needs them.
Dependable service. We import, warehouse and ship ourselves. That is deliberate: when a container is late or a pallet arrives damaged, it is ours to fix, and you hear about it from us before your customer hears about it from you.
Relationships you can trust. We are a small team in Cape Coral serving stores we know by name. We would rather keep one account for ten years than win ten for a season, which is why we say no to product we would not stand behind.
PEOPLE. PRODUCT. PROCESS.
01
People
The strongest businesses are built through genuine relationships. We earn your business by earning your trust, one delivery at a time.
02
Product
High-quality tile and surface solutions, sourced with integrity. Excellence in every product our partners spec and install.
03
Process
We refine every step of the supply chain so the flooring stores we serve sell with confidence.
FLOORING STORES.
Every APX account is a retailer selling surfaces to their own customers. Building the business around one kind of customer is what lets us stock for one kind of customer — the sizes, formats and price points a Florida showroom actually turns over.
A SUPPLIER, NOT A CATALOG.
- ✓ Wholesale pricing, held per account
- ✓ Stock quantities you can quote from
- ✓ Specs and sample boards on every line
- ✓ One team that knows your account
GREEN IS GOOD.
Not as a badge. The most sustainable floor is the one nobody has to replace, and most of what makes tile a responsible choice is the same thing that makes it a good sell.
Built to outlast the trend
Porcelain does not wear out, off-gas or need replacing every eight years. Specified once, it stays down for decades — which is the whole argument.
Recycled content where it counts
Our glass mosaic program is built on recycled glass, turning material that would have been landfilled into the feature wall of the job.
Stock held locally, shipped short
Product already in Cape Coral does not get air-freighted or rushed cross-country. Full pallets on regional routes beat half-empty trucks driven twice.
Order what the job needs
Buying by the box instead of the container means less over-ordering, and less tile sitting in a back room until it is thrown out.
OUR COVERAGE AREA.
Headquartered in Cape Coral, FL, APX serves flooring stores across Florida. Based in Southwest Florida, our local roots cover Lee County, Collier County, and Charlotte County, with same-week delivery in our core markets and statewide shipping beyond.
We stock Porcelain & Ceramic Tile and Mosaics, chosen for the formats and price points that move in the Florida market. The range is short on purpose: every line earns its place by selling.