ABOUT APX TILE & DISTRIBUTION.
THE TEAM DRIVING APX FORWARD.
The individuals who help turn great products and streamlined processes into lasting partnerships. Whether you're stocking your showroom or sourcing a specific line for a customer, the APX team is here to help your store win the sale.
General Manager
Pedro Ortiz
Pedro Ortiz brings more than 20 years of tile and flooring industry experience to APX. Since relocating to Southwest Florida in 2004, he has developed comprehensive expertise across every facet of the business, including importing, warehouse operations, sales, and customer service. That depth of operational knowledge forms the foundation of APX's approach to serving its dealer network. As General Manager, Pedro oversees daily operations while maintaining the long-standing relationships with flooring retailers that have defined his career. A Cape Coral resident of more than two decades, he remains committed to supporting the continued growth of the region he calls home.
Dave Rice
Customer & Logistics Manager
Dave Rice's expertise in the flooring industry began early. His family owned and operated a flooring store, giving him a firsthand understanding of the retail side of the business and what dealers need from their supply partners. Throughout his career, he has built a strong command of operations and logistics, managing the details that ensure product moves efficiently from the APX warehouse to dealers' showrooms and warehouses. As Customer & Logistics Manager, Dave combines deep product knowledge with a commitment to dependable execution, ensuring every dealer order is fulfilled accurately and on schedule.
Bailey Morse
Sales Associate
Bailey Morse joined APX with a background in supply chain management and B2B sales, a combination well suited to wholesale distribution. Her understanding of logistics and the sales process allows her to support dealer accounts effectively at every stage, from initial inquiry through delivery. Known for her attention to detail and responsive service, Bailey works with flooring retailers throughout Southwest Florida and is a valued member of the APX sales team.
Alonzo Wilkinson
Sales Associate
Alonzo joined the APX team at the start of 2026, bringing solid sales experience and a fresh perspective after relocating from Las Vegas. He has a natural ability to connect with people and a genuine drive to find the right solution for every client. He's quickly become a go-to resource for customers and is excited to put down roots in Southwest Florida and grow alongside the community.
BUILT ON TRUST.
DRIVEN BY SERVICE.
At APX Tile & Distribution, our approach is built around three principles that guide everything we do: people, product, and process. We believe the strongest businesses are built through genuine relationships, dependable service, and materials our clients can trust.
By focusing on high-quality tile and surface solutions while refining every step of the supply chain, our team helps the flooring stores we serve sell with confidence. Our goal is simple: earn your business by earning your trust.
Through consistent service, integrity, and a commitment to excellence, APX Tile & Distribution strives to become Florida's most trusted partner in tile and surface distribution.
PEOPLE. PRODUCT. PROCESS.
01
People
The strongest businesses are built through genuine relationships. We earn your business by earning your trust, one delivery at a time.
02
Product
High-quality tile and surface solutions, sourced with integrity. Excellence in every product our partners spec and install.
03
Process
We refine every step of the supply chain so the flooring stores we serve sell with confidence.
PURE CHANNEL.
The moment a distributor starts selling retail, your margin erodes and your customer relationships are at risk. We made a deliberate choice to never go there. Our partner stores know that APX will never be their competition. We are always their supply chain.
100% ON YOUR SIDE.
- ✓ No direct-to-consumer pricing
- ✓ Flooring-store accounts verified before approval
- ✓ Your customers stay yours
OUR COVERAGE AREA.
Headquartered in Cape Coral, FL, APX serves flooring stores across Florida. Based in Southwest Florida, our local roots cover Lee County, Collier County, and Charlotte County, with same-week delivery in our core markets and statewide shipping beyond.
We stock Porcelain & Ceramic Tile and Mosaics, curated for the product types that move in the Florida market. No fluff, no filler: just the lines your customers actually buy.